Tag Archives: branding

YOU are a Brand

” There’s nothing more powerful than aligning who you are with what you do and how you do it and spending your time on pursuits that have meaning to you.”

Regardless of your role or the phase of your career, the way you project yourself at work will go a long way to getting you noticed. Developing your own recognizable personal brand is one way to achieve your career goals and make sure your potential isn’t overlooked.

What exactly is #PersonalBranding? It is the practice of people marketing themselves and their careers as brands. While self-help management technique is about self-improvement, the personal branding is the process of establishing a prescribed image or impression in the mind of others about an individual. Simply put, your personal brand is how you appear to the world.

And, how do you go about creating one? Similar to how marketers build a brand, it’s important to identify what makes up your personal brand.

What exactly is #PersonalBranding?
It is the practice of people marketing themselves and their careers as brands.

START YOUR BRAND AUDIT

1. Think of yourself as a brand

What do you want people to associate with you when they see your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? What are your values, key skills, and achievements? What are your key strengths – it’s important to focus on those areas.

2. Tap into your values

A good way to figure out what makes you tick is to look at your values. Think of them as your personal compass—they give direction to the choices you make and the way you behave. Your values can point your decision making in the right direction so you can spend your time in the right areas for you. There’s nothing more powerful than aligning ‘who you are with what you do and how you do it’ and spending your time on pursuits that have meaning to you.

3. Pursue your passion

Your passion fuels your actions. It energizes you and makes you attractive to others. When you are clear about what moves you, you can seek out ways to link your passion with what you do and how you do it. Remember, when you integrate your passion into what you do, you’re more engaged and can create a powerhouse of enthusiasm, engagement and inspiration for those around you.

4. Define your purpose

“Why am I here?” That’s a question asks by many and you may deal with and refine over a lifetime — it is yours alone to discover and define. Your purpose is linked to how you want to contribute to the world around you. It describes your role and it helps you identify what to pursue and how to avoid the pitfall in your entire career.

Activate Your Brand

After clarifying your unique strengths, values, passions and purpose, now is the time to uncover and define the unique skills that make you stand out from the crowd. Evaluate everything from your style, body language and tone of voice, to how you communicate face-to-face, email or by phone.

Once you have identified these, work on your proposition. A proposition is your marketing statement to summarize why prospective employers should hire you. This statement convinces them that you will add more value or better solve a problem than other person with similar offerings.

Follow the 3Cs—clarify, communicate, capitalize—to ensure you have a good game plan to maximize your strengths as part of your day-to-day activities and with potential employers.

  • Clarify – know your strengths, from your perspective and to the perspective of others who know you well.
  • Communicate – share your strengths effectively in person, on paper, and online.
  • Capitalize – find opportunities that require and will showcase your strengths.

A proposition is your marketing statement to summarize why prospective employers should hire you. This statement convinces them that you will add more value or better solve a problem than other person with similar offerings.

Advertise the new you.

The age of social media gives you an amazing opportunity to create various interactions with professional and business partners. Compared to the level of contact that comes face-to-face meeting, the digital environment allows you to broadcast who you are that lets people recognize you and your potential.

WHAT YOUR
SOCIAL BRAND
SAY ABOUT YOU

But always remember, your online communication is your calling card that people will use to determine why connecting with you is viable and valuable. It’s easier to interact with someone online than face-to-face, and sometimes we forget to put our best foot forward. It’s so easy to get lost in a sea of social media arguments and interactions, be on guard all the time. When you apply for a job, chances are employers Googled your name. People whom you have never met and who could have a big impact on your future, will judge you based on your online presence. Use networks such as LinkedIn to make connections with new people and build your network of influence.

Keep on evaluating yourself. Are you portraying yourself the way you want to, consistently?


ABOUT THE AUTHOR:
Justine Castellon is brand strategist, a marketer and a writer. She authors in-depth marketing guides for entrepreneurs and other existing brands. Find her on Twitter and LinkedIn: @justcastellon