Coordinating the physical elements in a place of business to project the right image to customers.
- Promotes interest in merchandise or services
- Encourages purchasing
- Reinforces customer satisfaction
Visual merchandising maintains the store image and its brand identity through effective graphic designs and attractive visual arts with the purpose to attract engage and motivate the customer towards making a purchase. It plays a role in the look, feel and culture of a brand and creates awareness while simultaneously increasing brand loyalty. The store’s appearance, signage, lighting, uniforms, menus, point of sale material, color, packaging, and other brand presentation elements bring together in a retail setting draw customers in and closes the sale.
Customers must be able to experience your brand through the visual components that surround your product in away that causes it to be sold quickly and charms your customers into add-on sales. Always remember that customers are led by attractive eye catching displays and retailers have to create the right impression and stand out from their competitors.