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VISUAL MERCHANDISING

https://justcastellon.wordpress.com/2012/02/02/putting-the-best-front-in-your-window-display/
Visual Merchandising (VM) is everything the customer sees from the way you products are arranged inside your store outlet and how your visual collaterals are positioned from your window displays down to the counters where your customer pays for the merchandise. VM creates an image you desired for your business that results to bringing attention, interest, desire and action to buy on the part of your customer. VM dictates the overall atmosphere of your business – the way you communicate your brand message, and the manner on how you will sell your product. READ MORE>> PUTTING THE BEST FRONT IN YOUR WINDOW DISPLAY

BRANDING

https://justcastellon.wordpress.com/2013/11/23/the-dna-of-luxury-branding/
This year, acquiring luxury brands for brand management and consultancy led my firm and my associates to many realizations. First, local distributors are very conscious of their marketing spending and relying on their belief that luxury brands can stand on their own. Since brand image has already established by the principal or through their regional brand managers, their main thing is simply offering the products to those who can afford it. To identify and understand the mindset of the Filipino luxury consumer, we worked on series of exercises to make sure that we cover the best interplay between the 3 most important factors for a luxury brand. READ MORE>> THE DNA OF LUXURY BRANDING: DESIRED BY MANY, OWNED BY FEW

SHECONOMY

https://justcastellon.wordpress.com/2017/12/14/hacking-the-teen-girls-market//
BESTIES and SELFIES – the teenage market (age 12 to 17) has become a very important consumer segment in the global markets. And, teen girls are a robust part of the economy. They have significant allowances and savings of their own to spend and also wield increasing influence on household purchases. READ MORE>>

Everything is branding!

  • ADVERTISING & PR
    • Doing The Math: Your Advertising Audience and Cost
    • Keeping Score: How to calculate your marketing investment
    • The Shocking Truth About Shockvertising
    • Spreading the Virus
    • Shockvertising – are you ready for it?
  • BRANDING
    • When Less is More (How to create a brand message that resonates)
    • The Power of Brand Story
    • REBRAND or REFRESH?
    • Brand it, digitally.
    • Political Branding in Chaotic Times of Election Campaigning
    • The DNA of LUXURY Branding: Desired by many, owned by few
    • Think Like a Brand and Act Like a Retailer
    • Branding ID Framework
    • The Quest for the National Treasure
    • I AM THE BRAND – The antidote for deteriorating brand handlers
  • CUSTOMER LOYALTY
    • The Customer is Always Right, Right? Wrong.
    • How To Raise The Bar In Customer Loyalty
    • Rewarding Your Loyal Customer
    • Rethinking Retail Banking
    • The Price of LOYALTY
  • MARKETING STRATEGIES
    • Profit and Principle: The Bottom Line Value of Corporate Social Responsibility
    • Customer Relations Management
    • Focus Group Discussion
    • Essential Marketing Checklist for the Money Transfer Business
    • The Race to the Bottom: Winning the Price War
    • CSR BEST PRACTICES: Figaro
    • How you can economize the guerrilla way?
  • SHECONOMY
    • The New Chief Purchasing Officer
    • BESTIES and SELFIES – Hacking the Teen Girls Market
    • The Wise Women
    • Tweening the Girl Power
    • SHE’S MORE! SHE WANTS MORE.
  • RETAIL PROMOTION
    • Tactics for Surviving the Retail Rush
    • The Art of Hyperdifferentiation
    • LEAN Strategies for the LEAN Season
    • Use guerrilla marketing to win: Marketing guru shares 17 secrets
  • VISUAL MERCHANDISING
    • Make Your Store “SHOPPABLE”
    • Putting the Best Front in Your Window Display
  • EBOOK DOWNLOAD

RECENT POSTS

  • Why Customers Switch Brands?
  • Book Review: CLOCK DANCE (Anne Tyler)
  • YOU are a Brand
  • Start making sense in your branding!
  • Choosing the Right Influencer for your Brand
  • When Less is More (How to create a brand message that resonates)
  • Make your store “shoppable”
  • WINNING AT RETAIL: Developing a Sustained Model for Retail Success
  • WHY SHE BUYS: The New Strategy for Reaching the World’s Most Powerful Consumers
  • POSITIONING: The Battle For Your Mind

Top Posts & Pages

Make your store "shoppable"
Choosing the Right Influencer for your Brand
Start making sense in your branding!
The Power of Brand Story
Book Review: CLOCK DANCE (Anne Tyler)
Shockvertising – are you ready for it?

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