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FICTION BOOKS

Here is the list of favorite fiction books – some classics, alongside contemporary fare.

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VISUAL MERCHANDISING

Visual Merchandising (VM) is everything the customer sees from the way you products are arranged inside your store outlet and how your visual collaterals are positioned from your window displays down to the counters where your customer pays for the merchandise. VM creates an image you desired for your business that results to bringing attention, interest, desire and action to buy on the part of your customer. VM dictates the overall atmosphere of your business – the way you communicate your brand message, and the manner on how you will sell your product. READ MORE>> PUTTING THE BEST FRONT IN YOUR WINDOW DISPLAY

BRANDING

This year, acquiring luxury brands for brand management and consultancy led my firm and my associates to many realizations. First, local distributors are very conscious of their marketing spending and relying on their belief that luxury brands can stand on their own. Since brand image has already established by the principal or through their regional brand managers, their main thing is simply offering the products to those who can afford it. To identify and understand the mindset of the Filipino luxury consumer, we worked on series of exercises to make sure that we cover the best interplay between the 3 most important factors for a luxury brand. READ MORE>> THE DNA OF LUXURY BRANDING: DESIRED BY MANY, OWNED BY FEW

SHECONOMY

BESTIES and SELFIES – the teenage market (age 12 to 17) has become a very important consumer segment in the global markets. And, teen girls are a robust part of the economy. They have significant allowances and savings of their own to spend and also wield increasing influence on household purchases. READ MORE>>

Everything is branding!

ADVERTISING & PR
BRANDING
CUSTOMER LOYALTY
MARKETING STRATEGIES
SHECONOMY
RETAIL PROMOTION
VISUAL MERCHANDISING
- Make Your Store “SHOPPABLE”
- Putting the Best Front in Your Window Display
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