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MARKETING & BRANDING
Everything is branding!
ADVERTISING & PR
Doing The Math: Your Advertising Audience and Cost
Keeping Score: How to calculate your marketing investment
The Shocking Truth About Shockvertising
Spreading the Virus
Shockvertising – are you ready for it?
When Less is More (How to create a brand message that resonates)
The Power of Brand Story
REBRAND or REFRESH?
Brand it, digitally.
Political Branding in Chaotic Times of Election Campaigning
The DNA of LUXURY Branding: Desired by many, owned by few
Think Like a Brand and Act Like a Retailer
Branding ID Framework
The Quest for the National Treasure
I AM THE BRAND – The antidote for deteriorating brand handlers
The Customer is Always Right, Right? Wrong.
How To Raise The Bar In Customer Loyalty
Rewarding Your Loyal Customer
Rethinking Retail Banking
The Price of LOYALTY
Profit and Principle: The Bottom Line Value of Corporate Social Responsibility
Customer Relations Management
Focus Group Discussion
Essential Marketing Checklist for the Money Transfer Business
The Race to the Bottom: Winning the Price War
CSR BEST PRACTICES: Figaro
How you can economize the guerrilla way?
The New Chief Purchasing Officer
BESTIES and SELFIES – Hacking the Teen Girls Market
The Wise Women
Tweening the Girl Power
SHE’S MORE! SHE WANTS MORE.
Tactics for Surviving the Retail Rush
The Art of Hyperdifferentiation
LEAN Strategies for the LEAN Season
Use guerrilla marketing to win: Marketing guru shares 17 secrets
Make Your Store “SHOPPABLE”
Putting the Best Front in Your Window Display
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