Essential marketing books every marketer should read.

Education plays a vital role when you develop strategies for your brands. I’ve selected some of my favorite marketing books and compiled them below. These will help you hone your marketing intelligence ––they served as my companion over the years when developing marketing strategies and programs. Reading these books will give you a measurable unprecedented edge and help ensure consistent future growth in your business.

Winning-at-Retail WhyWeBuy-cover WhySheBuys-2cover  Positioning-cover copy Call-Of-Mall-cover copy  BuzzMarketing-cover 22ImmutableLaws-cover copy ManagingBrandEquity-cover  Hooked-cover Buyology-coverBrandwashed-cover  WhatWomenWant-cover BuildingStron-Brands-cover

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